About Us

Dragon Image Mission Statement. from Dragon Image on Vimeo.

The Store

Dragon Image is a leading Importer and Distributor of Photographic and Video equipment in Australia. Since its inception in 1993, Dragon Image has expanded to four showrooms and warehouses in Sydney, Melbourne, Brisbane and Singapore, supported by a team of experienced and knowledgeable staff. With nearly twenty years of importation and distribution experience under its belt, Dragon Image distinguishes itself from other organisations by focusing on introducing an endless offering of new products to the industry.

Dragon Image strives for continuous improvement in the delivery of products and services and this is what makes the company stand apart from its competitors. Dragon Image has the ability to source the latest products from international


and deliver a product offering to the Australian market that is unsurpassable in value for money. This is done by identifying emerging technologies, providing quality products and delivering a national sales network through our three stores, our online store, and a host of resellers throughout Australia.

We are an Authorised Australian Dealer of brands such as Alphatron, Atomos, Audio Technica, Autocue, Beachtek, Blackmagic Design, Brightcast, Camrade, Cineroid, Comer, Dedo, DEFY, DitoGear, DJI, E-Image, Elinchrom, F&V, G-Technology, Gitzo, GoPro, Hahnel, IDX, JuicedLink, Kata, Kino, LanParte, Lee Filters, Leica, Letus35, Lexar, Leyard, LightPro, Lowepro, Lupolux, Manfrotto, Metabones, Miller, Movcam, MyMyk, Nanuk, Nikon, Olympus, Osram, Paralinx, Pelican, Prompt-It, Rimelite, Rode Microphones, Rosco, Ruige, Rycote, Schneider, Sennheiser, Stylus, Superior Seamless, Tascam, Teradek, Tiffen, Tiffern, Wooden Camera, X-Rite, Yegrin, Zacuto, Zeiss, Zoom and many more.

We specialise in Continuous Lighting Heads such as Fluorescent, Tungsten, LED, and HMI; Flash Lighting Heads for Location and Studio; Continuous Lighting Kits; Flash Lighting Kits for Location and Studio; On Camera Lighting; from a wide variety of quality brands including LightPro, FlashPro, Elinchrom, and RimeLite.

We also have a great range of Lighting Accessories including Twistfold Reflectors, Umbrellas, and Softboxes; as well as a large range of Studio Accessories including Lighting/Shooting Tents & Cocoons, and Shooting Tables; as well as a large range of Backgrounds including Background Support Systems, Seamless Paper Rolls, Seamless Non-Woven Background Material, and Seamless Velvet Background Material.

Additionally, for your camera and lighting support needs we have a whole range of Manfrotto Tripods & Tripod Kits, Monopods, Heads, Bags, and Lighting Supports; for your professional audio needs we have a whole range of Rode Microphones, Wind Shields, Boom Poles, & Accessories; for your professional video needs we have a whole range of DSLR Video Rigs & Accessories; for portable storage needs we have a whole range of Kata Bags & Accessories, as well as Pelican Hard Cases.

We also offer Studio Hire and Equipment Hire is available at all of our three stores in Queensland, New South Wales, and Victoria.

 The Company

Dragon Image's business program, Dragon Education and Training, provides enabling and supporting services through training in the application of technologies in various growth sectors.

Dragon Image already provides the products and thus, Dragon Education and Training’s training courses give businesses the enabling service to better implement the best technologies in their specific context to improve the efficiency of their systems. For example, training courses in the use of dedicated technologies for travel vlogging and the implementation of:

  • VR recording, drone technologies as a means of promoting the natural beauty of NA
  • Underwater and ultra-portable broadcast quality recording technologies
  • Editing and workflow solutions for remote/travel based applications
  • Wireless cam on top of truck or in the air for mapping, surveying and tracking in mining
  • Imaging/video tech to film manufacturing sectors to support the efficiency of their internal systems and quality control
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